Monday, January 14, 2019

Ad Tech Marketplace | Landscape | Ecosysytem



Which are the main players in the Ad-tech ecosystem?


Please note: I have tried to list some of the prominent names in the Ad-tech landscape. This list is a very small representation of the multiple players in each domain.


AGENCIES

WPP
OMNICOM
PUBLICIS
IPG
DENTSU
HAVAS
MERKEL
MDCXPARTNERS
AEGIS





AD SERVERS (BUY SIDE)

DOUBLE CLICK
ATLAS
MEDIAPLEX
SIZMEK
ADGEAR
FLASHTALKING
ADFORM
MEDIAMIND
TRUEEFFECT

AGENCY TRADING DESKS

XAXIS
ACCUEN
VIVAKI (RUN)
CADREON
AMNET (ACCORDANT MEDIA)
AFFIPERF
IMPACT
VARICKMEDIA


DSPs

GOOGLE
AMAZON
THE TRADE DESK
MEDIA MATH
TURN
DATAXU
EFFICIENT FRONTIER
CHANGO
SIMPLIFI

                                     APPNEXUS (DSP & SSP) Both

AD EXCHANGES

DOUBLE CLICK
RIGHT MEDIA
FACEBOOK
AD ECN
OPEN X
INDEX EXCHANGE
RHYTHM ONE
PULSE POINT
DISTRICT M

DMP’S & DATA AGGREGATORS

BLUEKAI
LOTAME
QUANTCAST
SIGNAL
EYEOTA
AUDIENCESCIENCE 
KRUX
DATONICS
LIVERAMP

DATA SUPPLIERS

EXPERIAN
ACXIOM
DATALOGIX
EPSILON
TARGUS INFO
TRU SIGNAL
MASTERCARD
WHERE
DATALINE

SSP’s

ADMELD
RUBICON
PUBMATIC
LIFTONA
BEANSTOCK
REVINET
ALTITUDE
SONOBI


AD SERVERS (SELL SIDE)

DOUBLE CLICK
24/7 MEDIA
APT
LIVEINTENT
ADGEAR
ADTECH
SMART
ZEDO
OPENX


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