What is Ads Data Hub?
The cookie is crumbling.- It's the most talked about topic in the ad-tech industry in 2020.
Advertisers need a way to measure view-through conversions - Ads viewed but not clicked and the user journey from thereon.
Earlier the browser could be identified using the cookie but post-2021 this capability will be gone. Previously you could upload raw log data for each click, view or event including UserID, from DCM to Google BigQuery.
Ads data hub solves this by running queries on Campaign manager, website sessions & online purchases from GA, and paid orders from CRM.
How does it do it? Ads Data Hub links two BigQuery projects — your own and Google’s.
The other project stores all your marketing data (online and offline) uploaded to BigQuery from Google Analytics, CRM, or other sources.
Ads Data Hub as an API allows you to request data from these two projects at the same time without uploading them at the user level.
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